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12 mark Question (Knowledge 2, Application 2, Analysis 4, Evaluation 4) Positive x 1- Argument for Point: One factor that is important is... Because: The reason for this is.... Leading to: This will lead to..... And the effect consequence on xxx may be... Therefore: How is your business affected by the context? How can you link this back to the question? Negative x 1 - Argument Against HOWEVER In my judgement the most important factor is.... The extent to which it will impact xxxx is...... This will depend on......... short term / long term. Point... Because... Leading to... Therefore... Judgement A LONGER justified conclusion is required in addition to your two paragraphs for a 12 Marker. This should explain what is the most important factor to consider i.e.... Assess the importance... Assess the consequences... Assess the impact..... Assess the effects... Check: ✓ No assertions? (could, not will) ✓ Quantitative & / or qualitative data? ✓ Have you answered the question? (refer back to it) Level Level 1 Level 2 Level 3 Level 4 Mark 0 1-2 3-4 5-3 9-12 Descriptor A completely inaccurate response. Isolated elements of knowledge and understanding - recall based. Weak or no relevant application to business examples. Generic assertions may be presented. Elements of knowledge and understanding, which are applied to the business example. Chains of reasoning are presented, but may be assertions or incomplete. A generic or superficial assessment is presented. Accurate and thorough knowledge and understanding, supported by relevant and effective use of the business behaviour/context. Analytical perspectives are presented, with developed...
iOS User
Stefan S, iOS User
SuSSan, iOS User
chains of reasoning, showing cause(s) and/or effect(s). An attempt at an assessment is presented, using quantitative and/or qualitative information, though unlikely to show the significance of competing arguments. Accurate and thorough knowledge and understanding, supported throughout by relevant and effective use of the business behaviour/context. A coherent and logical chain of reasoning, showing cause(s) and/or effect(s). Assessment is balanced, wide ranging and well contextualised, using quantitative and/or qualitative information, and shows an awareness of competing arguments/factors leading to a supported judgement.
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james Brooker
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The structure and mark scheme
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Questions and Topics based on the entire Theme 1 Edexcel GCSE Business Specification
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Unit 2 (developing a marketing campaign) checklist for each subheading- activity 1 prepare a rationale activity 2 the marketing campaign plan.
15
Mindmap of market research.
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4
market segmentation in business with example exam questions
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A Level Business notes on Market Research
12 mark Question (Knowledge 2, Application 2, Analysis 4, Evaluation 4) Positive x 1- Argument for Point: One factor that is important is... Because: The reason for this is.... Leading to: This will lead to..... And the effect consequence on xxx may be... Therefore: How is your business affected by the context? How can you link this back to the question? Negative x 1 - Argument Against HOWEVER In my judgement the most important factor is.... The extent to which it will impact xxxx is...... This will depend on......... short term / long term. Point... Because... Leading to... Therefore... Judgement A LONGER justified conclusion is required in addition to your two paragraphs for a 12 Marker. This should explain what is the most important factor to consider i.e.... Assess the importance... Assess the consequences... Assess the impact..... Assess the effects... Check: ✓ No assertions? (could, not will) ✓ Quantitative & / or qualitative data? ✓ Have you answered the question? (refer back to it) Level Level 1 Level 2 Level 3 Level 4 Mark 0 1-2 3-4 5-3 9-12 Descriptor A completely inaccurate response. Isolated elements of knowledge and understanding - recall based. Weak or no relevant application to business examples. Generic assertions may be presented. Elements of knowledge and understanding, which are applied to the business example. Chains of reasoning are presented, but may be assertions or incomplete. A generic or superficial assessment is presented. Accurate and thorough knowledge and understanding, supported by relevant and effective use of the business behaviour/context. Analytical perspectives are presented, with developed...
12 mark Question (Knowledge 2, Application 2, Analysis 4, Evaluation 4) Positive x 1- Argument for Point: One factor that is important is... Because: The reason for this is.... Leading to: This will lead to..... And the effect consequence on xxx may be... Therefore: How is your business affected by the context? How can you link this back to the question? Negative x 1 - Argument Against HOWEVER In my judgement the most important factor is.... The extent to which it will impact xxxx is...... This will depend on......... short term / long term. Point... Because... Leading to... Therefore... Judgement A LONGER justified conclusion is required in addition to your two paragraphs for a 12 Marker. This should explain what is the most important factor to consider i.e.... Assess the importance... Assess the consequences... Assess the impact..... Assess the effects... Check: ✓ No assertions? (could, not will) ✓ Quantitative & / or qualitative data? ✓ Have you answered the question? (refer back to it) Level Level 1 Level 2 Level 3 Level 4 Mark 0 1-2 3-4 5-3 9-12 Descriptor A completely inaccurate response. Isolated elements of knowledge and understanding - recall based. Weak or no relevant application to business examples. Generic assertions may be presented. Elements of knowledge and understanding, which are applied to the business example. Chains of reasoning are presented, but may be assertions or incomplete. A generic or superficial assessment is presented. Accurate and thorough knowledge and understanding, supported by relevant and effective use of the business behaviour/context. Analytical perspectives are presented, with developed...
iOS User
Stefan S, iOS User
SuSSan, iOS User
chains of reasoning, showing cause(s) and/or effect(s). An attempt at an assessment is presented, using quantitative and/or qualitative information, though unlikely to show the significance of competing arguments. Accurate and thorough knowledge and understanding, supported throughout by relevant and effective use of the business behaviour/context. A coherent and logical chain of reasoning, showing cause(s) and/or effect(s). Assessment is balanced, wide ranging and well contextualised, using quantitative and/or qualitative information, and shows an awareness of competing arguments/factors leading to a supported judgement.