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POSTMODERNISM 1 They believe that a new type of society- post modernsociety- dominated by media and consumption, and a mistrust of grand theories that claim to explain how societies work (particularly religious and scientific theories) has enveloped out if modern industrial societies during the past 30 years. MODERN SOCIETY Economics based on industrial managing (e.g. most people work in factories) Most modern societies consume what they manufacture Societies were once distant, independent and different from one and other Identity is more likely to the collectivistic. It is likely to reflect membership of wider social groups such as social classes, gender groups, ethnic and religious groups and so on People have faith in meta narratives such as science, religion and politics POSTMODERN SOCIETY Economies based on consumption of services (e.g. most people are now employed in financial, retail and personal services) Most material goods consumed in the uk today are manufactured abroad: globalisation of goods and brands is the norm globalisation has made the world a smaller place- goods, people, services and ideas cross borders: societies are inter- dependent Identity is more individualistic and people have many more choices to which to construct their identity People are disillusioned with meta narratives. All knowledge has relative value

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