Open the App

Subjects

Understanding Milgram's Situational Factors

3

0

user profile picture

Amy Breen

12/6/2025

Psychology

Milgrams situational variables

275

Dec 6, 2025

1 page

Understanding Milgram's Situational Factors

user profile picture

Amy Breen

@amybreen_ikkr

Milgram's obedience studies revealed how ordinary people can be influenced... Show more

80% obeyed with the guards uniform
and only 40% with the milkman
uniform and civilian clothing
Research support
Bickman- 3 researchers gave

Milgram's Situational Variables of Obedience

Ever wondered why people follow orders from authority figures, even when they don't want to? Milgram discovered that situational variables - specific environmental factors - massively influence our obedience levels.

Proximity refers to how physically close the authority figure is to you. When Milgram's experimenter stood in the same room, 40% of participants obeyed completely. But when orders came over the phone, obedience dropped to just 20%. The closer the authority figure, the harder it becomes to resist their commands.

Location matters enormously too. The prestige and status of where orders are given affects how much authority someone appears to have. When Milgram moved his experiment from the prestigious Yale University to a rundown office building, obedience rates dropped by around 18%. People naturally associate certain locations with legitimate authority.

Uniform acts as a powerful symbol of authority that makes people more likely to obey. When the experimenter wore a white lab coat, participants showed high obedience rates. However, when someone in ordinary civilian clothes gave the same orders, obedience plummeted to just 20%.

Quick Tip: Remember the three variables with "PLU" - Proximity, Location, Uniform. These factors work together to create situations where obedience becomes more or less likely.

Bickman's follow-up study supports these findings perfectly. Researchers gave orders to pedestrians whilst wearing different outfits - 80% obeyed the person in a guard's uniform, but only 40% obeyed someone dressed as a milkman or in civilian clothes. This research has been replicated across different cultures and with women, showing the findings are generalisable beyond Milgram's original American male participants.

However, critics argue this situational perspective on events like the Holocaust is problematic. It potentially removes personal responsibility from perpetrators by suggesting they were simply victims of situational pressure - what some call the "obedience alibi." Additionally, many participants likely guessed the shocks weren't real, leading to demand characteristics that may have affected the results' validity.



We thought you’d never ask...

What is the Knowunity AI companion?

Our AI companion is specifically built for the needs of students. Based on the millions of content pieces we have on the platform we can provide truly meaningful and relevant answers to students. But its not only about answers, the companion is even more about guiding students through their daily learning challenges, with personalised study plans, quizzes or content pieces in the chat and 100% personalisation based on the students skills and developments.

Where can I download the Knowunity app?

You can download the app in the Google Play Store and in the Apple App Store.

Is Knowunity really free of charge?

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

Most popular content: Milgram Experiment

Most popular content in Psychology

Most popular content

English - inspector calls quotes and analysis

Quotes from every main character

English LiteratureEnglish Literature
10

Can't find what you're looking for? Explore other subjects.

Students love us — and so will you.

4.9/5

App Store

4.8/5

Google Play

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

I think it’s very much worth it and you’ll end up using it a lot once you get the hang of it and even after looking at others notes you can still ask your Artificial intelligence buddy the question and ask to simplify it if you still don’t get it!!! In the end I think it’s worth it 😊👍 ⚠️Also DID I MENTION ITS FREEE YOU DON’T HAVE TO PAY FOR ANYTHING AND STILL GET YOUR GRADES IN PERFECTLY❗️❗️⚠️

Thomas R

iOS user

Knowunity is the BEST app I’ve used in a minute. This is not an ai review or anything this is genuinely coming from a 7th grade student (I know 2011 im young) but dude this app is a 10/10 i have maintained a 3.8 gpa and have plenty of time for gaming. I love it and my mom is just happy I got good grades

Brad T

Android user

Not only did it help me find the answer but it also showed me alternative ways to solve it. I was horrible in math and science but now I have an a in both subjects. Thanks for the help🤍🤍

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

I found this app a couple years ago and it has only gotten better since then. I really love it because it can help with written questions and photo questions. Also, it can find study guides that other people have made as well as flashcard sets and practice tests. The free version is also amazing for students who might not be able to afford it. Would 100% recommend

Aubrey

iOS user

Best app if you're in Highschool or Junior high. I have been using this app for 2 school years and it's the best, it's good if you don't have anyone to help you with school work.😋🩷🎀

Marco B

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This app is phenomenal down to the correct info and the various topics you can study! I greatly recommend it for people who struggle with procrastination and those who need homework help. It has been perfectly accurate for world 1 history as far as I’ve seen! Geometry too!

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

I think it’s very much worth it and you’ll end up using it a lot once you get the hang of it and even after looking at others notes you can still ask your Artificial intelligence buddy the question and ask to simplify it if you still don’t get it!!! In the end I think it’s worth it 😊👍 ⚠️Also DID I MENTION ITS FREEE YOU DON’T HAVE TO PAY FOR ANYTHING AND STILL GET YOUR GRADES IN PERFECTLY❗️❗️⚠️

Thomas R

iOS user

Knowunity is the BEST app I’ve used in a minute. This is not an ai review or anything this is genuinely coming from a 7th grade student (I know 2011 im young) but dude this app is a 10/10 i have maintained a 3.8 gpa and have plenty of time for gaming. I love it and my mom is just happy I got good grades

Brad T

Android user

Not only did it help me find the answer but it also showed me alternative ways to solve it. I was horrible in math and science but now I have an a in both subjects. Thanks for the help🤍🤍

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

I found this app a couple years ago and it has only gotten better since then. I really love it because it can help with written questions and photo questions. Also, it can find study guides that other people have made as well as flashcard sets and practice tests. The free version is also amazing for students who might not be able to afford it. Would 100% recommend

Aubrey

iOS user

Best app if you're in Highschool or Junior high. I have been using this app for 2 school years and it's the best, it's good if you don't have anyone to help you with school work.😋🩷🎀

Marco B

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This app is phenomenal down to the correct info and the various topics you can study! I greatly recommend it for people who struggle with procrastination and those who need homework help. It has been perfectly accurate for world 1 history as far as I’ve seen! Geometry too!

Paul T

iOS user

 

Psychology

275

Dec 6, 2025

1 page

Understanding Milgram's Situational Factors

user profile picture

Amy Breen

@amybreen_ikkr

Milgram's obedience studies revealed how ordinary people can be influenced to follow orders, even harmful ones. His research identified three key situational factors that dramatically affect our willingness to obey authority figures.

80% obeyed with the guards uniform
and only 40% with the milkman
uniform and civilian clothing
Research support
Bickman- 3 researchers gave

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Milgram's Situational Variables of Obedience

Ever wondered why people follow orders from authority figures, even when they don't want to? Milgram discovered that situational variables - specific environmental factors - massively influence our obedience levels.

Proximity refers to how physically close the authority figure is to you. When Milgram's experimenter stood in the same room, 40% of participants obeyed completely. But when orders came over the phone, obedience dropped to just 20%. The closer the authority figure, the harder it becomes to resist their commands.

Location matters enormously too. The prestige and status of where orders are given affects how much authority someone appears to have. When Milgram moved his experiment from the prestigious Yale University to a rundown office building, obedience rates dropped by around 18%. People naturally associate certain locations with legitimate authority.

Uniform acts as a powerful symbol of authority that makes people more likely to obey. When the experimenter wore a white lab coat, participants showed high obedience rates. However, when someone in ordinary civilian clothes gave the same orders, obedience plummeted to just 20%.

Quick Tip: Remember the three variables with "PLU" - Proximity, Location, Uniform. These factors work together to create situations where obedience becomes more or less likely.

Bickman's follow-up study supports these findings perfectly. Researchers gave orders to pedestrians whilst wearing different outfits - 80% obeyed the person in a guard's uniform, but only 40% obeyed someone dressed as a milkman or in civilian clothes. This research has been replicated across different cultures and with women, showing the findings are generalisable beyond Milgram's original American male participants.

However, critics argue this situational perspective on events like the Holocaust is problematic. It potentially removes personal responsibility from perpetrators by suggesting they were simply victims of situational pressure - what some call the "obedience alibi." Additionally, many participants likely guessed the shocks weren't real, leading to demand characteristics that may have affected the results' validity.

We thought you’d never ask...

What is the Knowunity AI companion?

Our AI companion is specifically built for the needs of students. Based on the millions of content pieces we have on the platform we can provide truly meaningful and relevant answers to students. But its not only about answers, the companion is even more about guiding students through their daily learning challenges, with personalised study plans, quizzes or content pieces in the chat and 100% personalisation based on the students skills and developments.

Where can I download the Knowunity app?

You can download the app in the Google Play Store and in the Apple App Store.

Is Knowunity really free of charge?

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

3

Smart Tools NEW

Transform this note into: ✓ 50+ Practice Questions ✓ Interactive Flashcards ✓ Full Mock Exam ✓ Essay Outlines

Mock Exam
Quiz
Flashcards
Essay

Similar Content

Conformity: ISI & NSI Insights

Explore the strengths and weaknesses of Informational Social Influence (ISI) and Normative Social Influence (NSI) as explanations for conformity. This evaluation covers key studies, including Asch's experiments, and discusses individual differences in conformity behavior. Ideal for students preparing for psychology exams.

PsychologyPsychology
12

Obedience Theories Explained

Explore the Agentic State and Legitimacy of Authority as key explanations for obedience in psychology. This summary evaluates their strengths and limitations, highlighting critical studies such as Milgram's and Rank & Jacobson's. Understand cultural differences in obedience and the implications of disobedience in hierarchical structures. Ideal for psychology students preparing for exams or assignments.

PsychologyPsychology
12

Asch's Conformity Evaluation

Explore a critical evaluation of Asch's conformity experiments, focusing on cultural bias, ethical concerns, and the impact of gender. This summary highlights key findings, limitations, and implications for understanding conformity across different contexts. Ideal for psychology students preparing for exams or discussions.

PsychologyPsychology
12

Asch's Conformity Experiment

Explore the key findings and evaluations of Asch's conformity experiment, including its methodology, results, and implications for social psychology. This summary covers the factors influencing conformity, such as group size and cultural context, while addressing the study's limitations in terms of ecological and temporal validity.

PsychologyPsychology
12

Authoritarianism and Obedience

Explore the relationship between authoritarian personality traits and obedience in this detailed evaluation. This summary covers key studies, including Milgram's experiment, and critiques the dispositional explanations of obedience, highlighting strengths, limitations, and alternative theories. Ideal for psychology students studying obedience theories and personality psychology.

PsychologyPsychology
12

Obedience in Social Psychology

Explore key concepts of obedience in social psychology, including Milgram's experiment, agency theory, and the diffusion of responsibility. This summary provides insights into how social influence shapes behavior, supported by critical evaluations and research findings. Ideal for students studying social psychology.

PsychologyPsychology
12

Most popular content: Milgram Experiment

Most popular content in Psychology

Most popular content

English - inspector calls quotes and analysis

Quotes from every main character

English LiteratureEnglish Literature
10

Can't find what you're looking for? Explore other subjects.

Students love us — and so will you.

4.9/5

App Store

4.8/5

Google Play

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

I think it’s very much worth it and you’ll end up using it a lot once you get the hang of it and even after looking at others notes you can still ask your Artificial intelligence buddy the question and ask to simplify it if you still don’t get it!!! In the end I think it’s worth it 😊👍 ⚠️Also DID I MENTION ITS FREEE YOU DON’T HAVE TO PAY FOR ANYTHING AND STILL GET YOUR GRADES IN PERFECTLY❗️❗️⚠️

Thomas R

iOS user

Knowunity is the BEST app I’ve used in a minute. This is not an ai review or anything this is genuinely coming from a 7th grade student (I know 2011 im young) but dude this app is a 10/10 i have maintained a 3.8 gpa and have plenty of time for gaming. I love it and my mom is just happy I got good grades

Brad T

Android user

Not only did it help me find the answer but it also showed me alternative ways to solve it. I was horrible in math and science but now I have an a in both subjects. Thanks for the help🤍🤍

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

I found this app a couple years ago and it has only gotten better since then. I really love it because it can help with written questions and photo questions. Also, it can find study guides that other people have made as well as flashcard sets and practice tests. The free version is also amazing for students who might not be able to afford it. Would 100% recommend

Aubrey

iOS user

Best app if you're in Highschool or Junior high. I have been using this app for 2 school years and it's the best, it's good if you don't have anyone to help you with school work.😋🩷🎀

Marco B

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This app is phenomenal down to the correct info and the various topics you can study! I greatly recommend it for people who struggle with procrastination and those who need homework help. It has been perfectly accurate for world 1 history as far as I’ve seen! Geometry too!

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

I think it’s very much worth it and you’ll end up using it a lot once you get the hang of it and even after looking at others notes you can still ask your Artificial intelligence buddy the question and ask to simplify it if you still don’t get it!!! In the end I think it’s worth it 😊👍 ⚠️Also DID I MENTION ITS FREEE YOU DON’T HAVE TO PAY FOR ANYTHING AND STILL GET YOUR GRADES IN PERFECTLY❗️❗️⚠️

Thomas R

iOS user

Knowunity is the BEST app I’ve used in a minute. This is not an ai review or anything this is genuinely coming from a 7th grade student (I know 2011 im young) but dude this app is a 10/10 i have maintained a 3.8 gpa and have plenty of time for gaming. I love it and my mom is just happy I got good grades

Brad T

Android user

Not only did it help me find the answer but it also showed me alternative ways to solve it. I was horrible in math and science but now I have an a in both subjects. Thanks for the help🤍🤍

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

I found this app a couple years ago and it has only gotten better since then. I really love it because it can help with written questions and photo questions. Also, it can find study guides that other people have made as well as flashcard sets and practice tests. The free version is also amazing for students who might not be able to afford it. Would 100% recommend

Aubrey

iOS user

Best app if you're in Highschool or Junior high. I have been using this app for 2 school years and it's the best, it's good if you don't have anyone to help you with school work.😋🩷🎀

Marco B

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This app is phenomenal down to the correct info and the various topics you can study! I greatly recommend it for people who struggle with procrastination and those who need homework help. It has been perfectly accurate for world 1 history as far as I’ve seen! Geometry too!

Paul T

iOS user