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Understanding Social Influence: Exploring Asch's Conformity Study

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Ruby Rowley

11/30/2025

Psychology

Social influence-Aschs study into conformity

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Nov 30, 2025

2 pages

Understanding Social Influence: Exploring Asch's Conformity Study

user profile picture

Ruby Rowley

@rubyrowley

Ever wondered why you might give the wrong answer just... Show more

ASCI'S STUDY-KEY STUDY
ASCH ASKED STUDENT
VOLUNTEERS TO TAKE.
PART IN A 'VISION' TEST.
ALL BUT ONE WERE
CONFEDERATES AND
THEY STUDY WAS ON
C

Asch's Conformity Study - The Setup

Picture this: you're in a room with seven other students for what you think is a simple vision test. You're shown cards with lines of different lengths and asked to match them - dead easy, right? Wrong! What you don't know is that everyone else in the room is an actor, deliberately giving incorrect answers to see if you'll conform.

Asch tested 123 American male students in this clever deception. The real participant always answered last or second-to-last, after hearing everyone else's (wrong) responses. Out of 18 trials, the confederates gave unanimous incorrect answers on 12 critical trials.

The results were shocking: 75% of participants conformed at least once, even when they could clearly see the correct answer. On those 12 critical trials, participants conformed 36.8% of the time on average.

Key Insight: Even on a simple task with an obvious answer, most people will doubt themselves when faced with group pressure.

Several factors affect how likely you are to conform: larger groups increase conformity, having just one ally dramatically reduces it, and difficult or unfamiliar tasks make you more likely to go along with the crowd.

ASCI'S STUDY-KEY STUDY
ASCH ASKED STUDENT
VOLUNTEERS TO TAKE.
PART IN A 'VISION' TEST.
ALL BUT ONE WERE
CONFEDERATES AND
THEY STUDY WAS ON
C

Problems with Asch's Study

Whilst Asch's experiment is fascinating, it's got some serious limitations you need to know about. The study lacks temporal validity because it was conducted in the 1950s when society was recovering from war. People back then had a more collective mindset and were probably more inclined to stick together and conform than we are today.

Cultural bias is another major weakness. The study only used American men from an individualistic culture that values independence. If Asch had tested people from collectivist cultures like China, where community harmony is more important, conformity rates would likely be much higher.

The biggest issue? The task was completely artificial. When do you ever compare line lengths in real life? This artificiality means participants might have experienced demand characteristics - basically figuring out what the experiment was really about and changing their behaviour accordingly.

Remember: Just because a study is famous doesn't mean it's perfect - always consider the limitations when evaluating research.

These weaknesses don't make Asch's findings worthless, but they do mean we should be cautious about applying the results to different time periods, cultures, and real-world situations.



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You can download the app in the Google Play Store and in the Apple App Store.

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Brad T

Android user

Not only did it help me find the answer but it also showed me alternative ways to solve it. I was horrible in math and science but now I have an a in both subjects. Thanks for the help🤍🤍

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

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I found this app a couple years ago and it has only gotten better since then. I really love it because it can help with written questions and photo questions. Also, it can find study guides that other people have made as well as flashcard sets and practice tests. The free version is also amazing for students who might not be able to afford it. Would 100% recommend

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Best app if you're in Highschool or Junior high. I have been using this app for 2 school years and it's the best, it's good if you don't have anyone to help you with school work.😋🩷🎀

Marco B

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This app is phenomenal down to the correct info and the various topics you can study! I greatly recommend it for people who struggle with procrastination and those who need homework help. It has been perfectly accurate for world 1 history as far as I’ve seen! Geometry too!

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

I think it’s very much worth it and you’ll end up using it a lot once you get the hang of it and even after looking at others notes you can still ask your Artificial intelligence buddy the question and ask to simplify it if you still don’t get it!!! In the end I think it’s worth it 😊👍 ⚠️Also DID I MENTION ITS FREEE YOU DON’T HAVE TO PAY FOR ANYTHING AND STILL GET YOUR GRADES IN PERFECTLY❗️❗️⚠️

Thomas R

iOS user

Knowunity is the BEST app I’ve used in a minute. This is not an ai review or anything this is genuinely coming from a 7th grade student (I know 2011 im young) but dude this app is a 10/10 i have maintained a 3.8 gpa and have plenty of time for gaming. I love it and my mom is just happy I got good grades

Brad T

Android user

Not only did it help me find the answer but it also showed me alternative ways to solve it. I was horrible in math and science but now I have an a in both subjects. Thanks for the help🤍🤍

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

I found this app a couple years ago and it has only gotten better since then. I really love it because it can help with written questions and photo questions. Also, it can find study guides that other people have made as well as flashcard sets and practice tests. The free version is also amazing for students who might not be able to afford it. Would 100% recommend

Aubrey

iOS user

Best app if you're in Highschool or Junior high. I have been using this app for 2 school years and it's the best, it's good if you don't have anyone to help you with school work.😋🩷🎀

Marco B

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This app is phenomenal down to the correct info and the various topics you can study! I greatly recommend it for people who struggle with procrastination and those who need homework help. It has been perfectly accurate for world 1 history as far as I’ve seen! Geometry too!

Paul T

iOS user

 

Psychology

102

Nov 30, 2025

2 pages

Understanding Social Influence: Exploring Asch's Conformity Study

user profile picture

Ruby Rowley

@rubyrowley

Ever wondered why you might give the wrong answer just because everyone else did? Asch's famous conformity experiment from the 1950s reveals exactly how powerful group pressure can be, even when the right answer is staring you in the face.

ASCI'S STUDY-KEY STUDY
ASCH ASKED STUDENT
VOLUNTEERS TO TAKE.
PART IN A 'VISION' TEST.
ALL BUT ONE WERE
CONFEDERATES AND
THEY STUDY WAS ON
C

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Asch's Conformity Study - The Setup

Picture this: you're in a room with seven other students for what you think is a simple vision test. You're shown cards with lines of different lengths and asked to match them - dead easy, right? Wrong! What you don't know is that everyone else in the room is an actor, deliberately giving incorrect answers to see if you'll conform.

Asch tested 123 American male students in this clever deception. The real participant always answered last or second-to-last, after hearing everyone else's (wrong) responses. Out of 18 trials, the confederates gave unanimous incorrect answers on 12 critical trials.

The results were shocking: 75% of participants conformed at least once, even when they could clearly see the correct answer. On those 12 critical trials, participants conformed 36.8% of the time on average.

Key Insight: Even on a simple task with an obvious answer, most people will doubt themselves when faced with group pressure.

Several factors affect how likely you are to conform: larger groups increase conformity, having just one ally dramatically reduces it, and difficult or unfamiliar tasks make you more likely to go along with the crowd.

ASCI'S STUDY-KEY STUDY
ASCH ASKED STUDENT
VOLUNTEERS TO TAKE.
PART IN A 'VISION' TEST.
ALL BUT ONE WERE
CONFEDERATES AND
THEY STUDY WAS ON
C

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Problems with Asch's Study

Whilst Asch's experiment is fascinating, it's got some serious limitations you need to know about. The study lacks temporal validity because it was conducted in the 1950s when society was recovering from war. People back then had a more collective mindset and were probably more inclined to stick together and conform than we are today.

Cultural bias is another major weakness. The study only used American men from an individualistic culture that values independence. If Asch had tested people from collectivist cultures like China, where community harmony is more important, conformity rates would likely be much higher.

The biggest issue? The task was completely artificial. When do you ever compare line lengths in real life? This artificiality means participants might have experienced demand characteristics - basically figuring out what the experiment was really about and changing their behaviour accordingly.

Remember: Just because a study is famous doesn't mean it's perfect - always consider the limitations when evaluating research.

These weaknesses don't make Asch's findings worthless, but they do mean we should be cautious about applying the results to different time periods, cultures, and real-world situations.

We thought you’d never ask...

What is the Knowunity AI companion?

Our AI companion is specifically built for the needs of students. Based on the millions of content pieces we have on the platform we can provide truly meaningful and relevant answers to students. But its not only about answers, the companion is even more about guiding students through their daily learning challenges, with personalised study plans, quizzes or content pieces in the chat and 100% personalisation based on the students skills and developments.

Where can I download the Knowunity app?

You can download the app in the Google Play Store and in the Apple App Store.

Is Knowunity really free of charge?

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

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The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

I think it’s very much worth it and you’ll end up using it a lot once you get the hang of it and even after looking at others notes you can still ask your Artificial intelligence buddy the question and ask to simplify it if you still don’t get it!!! In the end I think it’s worth it 😊👍 ⚠️Also DID I MENTION ITS FREEE YOU DON’T HAVE TO PAY FOR ANYTHING AND STILL GET YOUR GRADES IN PERFECTLY❗️❗️⚠️

Thomas R

iOS user

Knowunity is the BEST app I’ve used in a minute. This is not an ai review or anything this is genuinely coming from a 7th grade student (I know 2011 im young) but dude this app is a 10/10 i have maintained a 3.8 gpa and have plenty of time for gaming. I love it and my mom is just happy I got good grades

Brad T

Android user

Not only did it help me find the answer but it also showed me alternative ways to solve it. I was horrible in math and science but now I have an a in both subjects. Thanks for the help🤍🤍

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

I found this app a couple years ago and it has only gotten better since then. I really love it because it can help with written questions and photo questions. Also, it can find study guides that other people have made as well as flashcard sets and practice tests. The free version is also amazing for students who might not be able to afford it. Would 100% recommend

Aubrey

iOS user

Best app if you're in Highschool or Junior high. I have been using this app for 2 school years and it's the best, it's good if you don't have anyone to help you with school work.😋🩷🎀

Marco B

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This app is phenomenal down to the correct info and the various topics you can study! I greatly recommend it for people who struggle with procrastination and those who need homework help. It has been perfectly accurate for world 1 history as far as I’ve seen! Geometry too!

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

I think it’s very much worth it and you’ll end up using it a lot once you get the hang of it and even after looking at others notes you can still ask your Artificial intelligence buddy the question and ask to simplify it if you still don’t get it!!! In the end I think it’s worth it 😊👍 ⚠️Also DID I MENTION ITS FREEE YOU DON’T HAVE TO PAY FOR ANYTHING AND STILL GET YOUR GRADES IN PERFECTLY❗️❗️⚠️

Thomas R

iOS user

Knowunity is the BEST app I’ve used in a minute. This is not an ai review or anything this is genuinely coming from a 7th grade student (I know 2011 im young) but dude this app is a 10/10 i have maintained a 3.8 gpa and have plenty of time for gaming. I love it and my mom is just happy I got good grades

Brad T

Android user

Not only did it help me find the answer but it also showed me alternative ways to solve it. I was horrible in math and science but now I have an a in both subjects. Thanks for the help🤍🤍

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

I found this app a couple years ago and it has only gotten better since then. I really love it because it can help with written questions and photo questions. Also, it can find study guides that other people have made as well as flashcard sets and practice tests. The free version is also amazing for students who might not be able to afford it. Would 100% recommend

Aubrey

iOS user

Best app if you're in Highschool or Junior high. I have been using this app for 2 school years and it's the best, it's good if you don't have anyone to help you with school work.😋🩷🎀

Marco B

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This app is phenomenal down to the correct info and the various topics you can study! I greatly recommend it for people who struggle with procrastination and those who need homework help. It has been perfectly accurate for world 1 history as far as I’ve seen! Geometry too!

Paul T

iOS user