Download in
Google Play
15
Share
Save
Sign up
Access to all documents
Join milions of students
Improve your grades
By signing up you accept Terms of Service and Privacy Policy
METHODS OF MARKET RESEARCH: PRIMARY - Surveys - Questionnaires - Focus Groups - Observation SECONDARY - Online - Market Reports - Government Reports - Pre-conducted surveys MARKET RESEARCH DANIYAL ALI PRIMARY SECONDARY - Not Reliable - Outdated - Less relevant - Cheap - Ready to use - Reliable ALI-Up-to-date - More relevant - Expensive - Time consuming PURPOSE OF MARKET RESEARCH: - To understand customers' needs and wants. To identify gaps in the market. - - Inform business decisions based on the market. - Reduce the risk of entering an unknown market. Qualitative & Quantitative Data QUALITATIVE - Participants Opinions - Non Numerical QUANTITATIVE - Numerical - Data in graphical form
iOS User
Stefan S, iOS User
SuSSan, iOS User
Mindmap of market research.
13 Followers
5
Business, GCSE, AQA, NOTES AND FLASHCARDS ON CONTENT.
12
A Level Business notes on Market Research
6
Theme 1 Market Research for business A-level. Includes notes on market segmentation, product orientation, market orientation and types of market research
0
Business paper 1 revison cards
7
Questions and Topics based on the entire Theme 1 Edexcel GCSE Business Specification
29
Notes on gcse business edexcel topics 1.2.1,1.2.2,1.2.3 and 1.2.4
METHODS OF MARKET RESEARCH: PRIMARY - Surveys - Questionnaires - Focus Groups - Observation SECONDARY - Online - Market Reports - Government Reports - Pre-conducted surveys MARKET RESEARCH DANIYAL ALI PRIMARY SECONDARY - Not Reliable - Outdated - Less relevant - Cheap - Ready to use - Reliable ALI-Up-to-date - More relevant - Expensive - Time consuming PURPOSE OF MARKET RESEARCH: - To understand customers' needs and wants. To identify gaps in the market. - - Inform business decisions based on the market. - Reduce the risk of entering an unknown market. Qualitative & Quantitative Data QUALITATIVE - Participants Opinions - Non Numerical QUANTITATIVE - Numerical - Data in graphical form
METHODS OF MARKET RESEARCH: PRIMARY - Surveys - Questionnaires - Focus Groups - Observation SECONDARY - Online - Market Reports - Government Reports - Pre-conducted surveys MARKET RESEARCH DANIYAL ALI PRIMARY SECONDARY - Not Reliable - Outdated - Less relevant - Cheap - Ready to use - Reliable ALI-Up-to-date - More relevant - Expensive - Time consuming PURPOSE OF MARKET RESEARCH: - To understand customers' needs and wants. To identify gaps in the market. - - Inform business decisions based on the market. - Reduce the risk of entering an unknown market. Qualitative & Quantitative Data QUALITATIVE - Participants Opinions - Non Numerical QUANTITATIVE - Numerical - Data in graphical form
iOS User
Stefan S, iOS User
SuSSan, iOS User