Name: Knowunity
Brand: Knowunity

English (UK)

Market research revision including the 4ps of marketing ,primary &secondary research,quantitative & qualitative data,pricing methods and the product life cycle 

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KwQnmzhNHKwUzTSreGGL

Explore essential marketing strategies including pricing methods, the 4Ps of marketing, market segmentation, and the product life cycle. This summary covers primary and secondary research techniques, qualitative and quantitative data analysis, and effective pricing policies to enhance your understanding of market dynamics.

Marketing Strategies Overview

Revision note

Evelyn Ridley

United Kingdom

pointet research guide including the 4ps of pointeting ,primary &secondary research,quantitative & qualitative data,pricing methods and the product life cycle 

Study note

English (US)

pointet research topic 

DEFAULT (England)

Business

DEFAULT

Finance and capital markets

Market research topic 

Marketing

Understanding consumer behavior

Market Research
Primary research-any type of research that you collect yourself.
Examples include surveys, interviews, questionnaires and trialing
Secondary research-a research method that uses data that was collected
by someone else. Examples include magazines, the census and websites
Market segmentation-the process of dividing the market into
subgroups of customers who share common characteristics.
Qualitative research-a type of research that aims to gather and
analyse non-numerical data in order to gain an understanding of
individuals buying habits .
Quantitative research-the process of collecting and analysing
numerical data. It can be used to find patterns and averages and make
predictions.
4P’s of marketing :
Product- what are you actually selling
Price - how much are you selling it for
Place where are you selling it
Promotion-where and how are you going to advertise it
Product life cycle is the stages that a product goes through over time .
The stages include:
Introduction-The product is launched onto the market
Growth-Consumers become familiar with the product and repeat
custom is built up
Maturity-Sales reach a peak and start to level off
Decline-Sales start to drop
Extension strategy-when a product reaches maturity to try and extend
its period of maturity and stop it going into decline Pricing methods:
Price skimming- Setting a high price at the launch of a
product as some consumers are willing to pay a high price
for the product to have it immediately
Cost plus-Setting a price based on the unit cost of the
product plus a percentage mark up
Price penetration- The business sets a low price in order to
gain market share. Once this objective has been met the
business may raise prices
Competitor pricing- Often, a business will have to take into
account the prices of other businesses in the market and set
a similar price
Promotional-Short term pricing decisions to encourage
customers to buy a new product or more of an existing

Market research topic

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Knowunity is the # 1 ranked education app in five European countries

Knowunity was a featured story by Apple and has consistently topped the app store charts within the education category in Germany, Italy, Poland, Switzerland and United Kingdom. Join Knowunity today and help millions of students around the world.

4.9+

13 M

#1

950 K+

Still not sure? Look at what your fellow peers are saying...

I love this app so much [...] I recommend Knowunity to everyone!!! I went from a C to an A with it :D

The application is very simple and well designed. So far I have found what I was looking for :D

Love this App ❤️, I use it basically all the time whenever I'm studying

Market research topic

Can't find what you're looking for? Explore other subjects.

Knowunity is the # 1 ranked education app in five European countries

Knowunity was a featured story by Apple and has consistently topped the app store charts within the education category in Germany, Italy, Poland, Switzerland and United Kingdom. Join Knowunity today and help millions of students around the world.

4.9+

13 M

#1

950 K+

Still not sure? Look at what your fellow peers are saying...

I love this app so much [...] I recommend Knowunity to everyone!!! I went from a C to an A with it :D

The application is very simple and well designed. So far I have found what I was looking for :D

Love this App ❤️, I use it basically all the time whenever I'm studying