Understanding Business Financial Ratios and Performance Metrics
Profitability ratios help businesses evaluate their financial performance and efficiency in generating profits. The two main profitability metrics are gross profit margin and net profit margin, which provide different insights into a company's financial health.
The gross profit margin measures the percentage of revenue retained after accounting for direct costs of goods sold. For example, if a business has sales revenue of 25,000andcostofgoodssoldof5,000, the gross profit would be $20,000, resulting in an 80% gross profit margin. This indicates strong initial profitability before considering operating expenses.
Definition: Gross Profit Margin = GrossProfit÷SalesRevenue x 100
The Return on Capital Employed ROCE is a crucial efficiency ratio that examines how effectively a business uses its capital. It factors in both income statement and balance sheet items to show the relationship between profits and the capital invested in the business. A higher ROCE generally indicates better efficiency in utilizing available capital.
Example: If a business has net profit before interest and tax of 10,000,andcapitalemployed(long−termliabilities+sharecapital+retainedprofits)of22,000, the ROCE would be 45.45%.
Liquidity ratios assess a company's ability to meet short-term obligations. The current ratio and acid test ratio are key metrics here. The current ratio should ideally be above 1:1 to indicate good short-term financial health. If these ratios fall below 1:1, the business may face a liquidity crisis.