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r dence I want ence to nd gs + e) ard 1 Sting Elence A ative ney 1 S Representation: . Males accesible → not represented → target audience was womenF Females • rebalance historical over-representation. of men in mainstream sports media women in main image LA Confident, proudl and independient women can identify with Ethnicity average body • lazy stereotype •Unrealistic beauty ideals. au body shapes and sizes doing Sport (in manifesto) although she is showing arms and This Girl Can Brand Shoulders she isn't sexvalised or subjected to the Male Gate. (by the camera) name Cp "girl" has negative connotations - throw like a girl" 4 mocks people 4 girls can't do sports 1 Conforms to modern ideas of women. •Subverts historica. Stereotypes. LP Underrepresented. in sports media. La few opportunities to female athletes plays on the stereotype → brand name constructs it as false. - White in this advert attractive dynamic and enthusiastic main model aged (25-35) Optimistic, positive representation older model (45+) of youth → persuades women in background target audience of all ages. 60+ and 16-25 see themselves in characters "Girl" associated with younger females → older women may feel Age, disconnected from the campaig ---- 7 2015 message reachess au female audience whole campaign features diverse range of ethnicities white ethnicities continue to dominate mainstream. media representations
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This Girl Can Representation
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Media Representation of This Girl Can
Media Representation of This Girl Can
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r dence I want ence to nd gs + e) ard 1 Sting Elence A ative ney 1 S Representation: . Males accesible → not represented → target audience was womenF Females • rebalance historical over-representation. of men in mainstream sports media women in main image LA Confident, proudl and independient women can identify with Ethnicity average body • lazy stereotype •Unrealistic beauty ideals. au body shapes and sizes doing Sport (in manifesto) although she is showing arms and This Girl Can Brand Shoulders she isn't sexvalised or subjected to the Male Gate. (by the camera) name Cp "girl" has negative connotations - throw like a girl" 4 mocks people 4 girls can't do sports 1 Conforms to modern ideas of women. •Subverts historica. Stereotypes. LP Underrepresented. in sports media. La few opportunities to female athletes plays on the stereotype → brand name constructs it as false. - White in this advert attractive dynamic and enthusiastic main model aged (25-35) Optimistic, positive representation older model (45+) of youth → persuades women in background target audience of all ages. 60+ and 16-25 see themselves in characters "Girl" associated with younger females → older women may feel Age, disconnected from the campaig ---- 7 2015 message reachess au female audience whole campaign features diverse range of ethnicities white ethnicities continue to dominate mainstream. media representations
r dence I want ence to nd gs + e) ard 1 Sting Elence A ative ney 1 S Representation: . Males accesible → not represented → target audience was womenF Females • rebalance historical over-representation. of men in mainstream sports media women in main image LA Confident, proudl and independient women can identify with Ethnicity average body • lazy stereotype •Unrealistic beauty ideals. au body shapes and sizes doing Sport (in manifesto) although she is showing arms and This Girl Can Brand Shoulders she isn't sexvalised or subjected to the Male Gate. (by the camera) name Cp "girl" has negative connotations - throw like a girl" 4 mocks people 4 girls can't do sports 1 Conforms to modern ideas of women. •Subverts historica. Stereotypes. LP Underrepresented. in sports media. La few opportunities to female athletes plays on the stereotype → brand name constructs it as false. - White in this advert attractive dynamic and enthusiastic main model aged (25-35) Optimistic, positive representation older model (45+) of youth → persuades women in background target audience of all ages. 60+ and 16-25 see themselves in characters "Girl" associated with younger females → older women may feel Age, disconnected from the campaig ---- 7 2015 message reachess au female audience whole campaign features diverse range of ethnicities white ethnicities continue to dominate mainstream. media representations
Can't find what you're looking for? Explore other subjects.
Knowunity is the # 1 ranked education app in five European countries
Knowunity was a featured story by Apple and has consistently topped the app store charts within the education category in Germany, Italy, Poland, Switzerland and United Kingdom. Join Knowunity today and help millions of students around the world.
Still not sure? Look at what your fellow peers are saying...
iOS User
I love this app so much [...] I recommend Knowunity to everyone!!! I went from a C to an A with it :D
Stefan S, iOS User
The application is very simple and well designed. So far I have found what I was looking for :D
SuSSan, iOS User