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gender bias. They found that the research on gender bias is funded less often and published by less prestigious journals. This means that fewer researchers are aware of it or apply it to their own work explain This is a limitation because if something is said to be fixed then research into it may be halted because it cannot change. This could make psychology be seen as inflexible This is a limitation because it means that researchers are less aware of gender bias so the problem doesn't go away because there is a lack of available information 2 Gender bias point A limitation is that gender bias can lead to the development of stereotypes and that research is inaccurate and misleading about female behaviour A strength is that we can use the research to better the process evidence When men set the standard of normalcy, it becomes normal for women to feel abnormal (Tavris, 1993). As a result, negative stereotypes and discriminatory practices may develop Many modern researchers now recognise the effect of their own values and assumptions have on their work (this is reflexibility). Rather than seeing bias as a problem, they embrace it as a crucial aspect of the research process, reflecting on how their gender related experiences influence their reading of events. explain This is a limitation because it means that there is a lack of correct research around female behaviour because male behaviours are viewed as the 'norm' and applied to everyone This is a strength because it means that researchers can consider how their gender and biases may have impacted their researchers to allow other researchers to further the research and eliminate the previous biases. For example, a male researcher studying the menstrual cycle will take into account how his gender will have impacted the findings so that in the future a female researcher can pick up this research and improve upon it 3