Social Influence Theory by Kelman:

Social influence theory in psychology emphasizes how individuals are influenced by the actions of others, predicting behavior in various situations.

Kelman's PDF on social influence theory describes its impact on consumer behavior, marketing, and everyday behavior.

Obedience to Authority:

Obedience to authority refers to obeying authority figures, seen in everyday behaviors and the workplace.

Examples in history and everyday life highlight this concept in psychology, including the agentic shift as a psychological state where individuals act as agents under authority figures.

The Milgram Experiment:

The Milgram experiment tested obedience to authority and revealed that 65% of participants obeyed authority figures despite moral objections by administering severe electric shocks to others.

Milgram Experiment Variations:

Variations of the Milgram experiment showed how situational factors influenced obedience, including immediacy, number of people involved, and strength of influence.

Evaluation:

The Milgram experiment has been evaluated for its psychological impact and ethical considerations, providing valuable insights into social influence and obedience to authority. This has led to criticism for lack of ecological validity and ethical concerns.