Group Influences on Behavior
Ever wonder why you act differently when others are around? Your behavior changes because of social roles and social norms - the unwritten rules we follow in different situations. When people watch you perform tasks you know well, you might do better (social facilitation), but struggle with new tasks (social inhibition).
Group settings create interesting effects. Social loafing happens when people put in less effort in groups (like during group projects when someone doesn't do their share). Groupthink occurs when people change their opinions to maintain group harmony, while group polarization makes opinions more extreme after discussion.
Deindividuation explains why people do things in crowds they'd never do alone - like joining in riots or mob behavior. The famous Kitty Genovese case illustrated the bystander effect, where the more witnesses present, the less likely anyone is to help, due to diffusion of responsibility.
Remember this! When working in groups, be aware of social loafing and groupthink - they can lead to poor decisions and unequal work distribution.
Attitudes form and change through different routes. The central route uses facts and logic, while peripheral routes rely on emotional appeals. We tend to like things simply because we're familiar with them (mere exposure effect). When our actions contradict our beliefs, we experience cognitive dissonance - uncomfortable mental stress we usually resolve by changing our thinking rather than our behavior.