SWOT Analysis in Strategic Planning
SWOT Analysis is a valuable tool used in strategic business decisions. It examines an organization's Strengths, Weaknesses, Opportunities, and Threats, providing a comprehensive view of internal and external factors affecting the business.
Definition: SWOT Analysis is a strategic planning technique that evaluates internal strengths and weaknesses alongside external opportunities and threats.
Key components:
- Strengths: Internal positives that can provide a competitive edge
- Weaknesses: Internal negatives that need improvement
- Opportunities: External factors the business can capitalize on
- Threats: External challenges that may hinder success
Example: An opportunity might be a competitor going out of business, allowing the company to acquire their customers.
Highlight: SWOT Analysis helps businesses build on strengths, address weaknesses, exploit opportunities, and mitigate threats.