Justification for Campaign Focus and Methods

The Mydentity campaign concentrates on technological crime, specifically identity theft and fraud, due to the increasing prevalence of online data theft and the public's lack of awareness about digital privacy.

Campaign Aims and Objectives

1. Helpline Establishment: A key aim is to set up a dedicated helpline for victims of identity theft, addressing the current lack of accessible support services.

2. Badge Distribution: The campaign plans to distribute 400 logo badges in schools and community centers over 4 months. This cost-effective method will promote the campaign widely and target vulnerable groups.

3. Support Website: A website will be created to offer victim support and provide a platform for reporting identity theft incidents. This addresses the low reporting rate of online fraud, which currently stands at only 16.6% according to ONS statistics.

4. Internet Safety Courses: The campaign will organize events and courses on internet safety, specifically tailored for adults and elderly people in community centers.

Quote: "Statistics collected by the ONS suggest that only 16.6% of online fraud is actually being reported, so I hope to see a huge increase in that through my campaign."

Highlight: The campaign aims to educate both elderly individuals who may be less familiar with online risks and young people who are increasingly exposed to digital environments.

These objectives align with the Take Five campaign and Not in My Name campaign UK, which also focus on raising awareness about financial fraud and identity theft. The Mydentity initiative complements existing efforts by Identity theft UK gov agencies to combat technological crime.