Media 8 Set Texts

Alternative transcript:

feelings of opportunity. and promise targets yound - middleaged I Le sexvalobject (Male Gaze). a kiss → Clever + women distracting man with manipulative 4 increase in women independ - ance post-World War Two • Miss Sweetly-gender colour Stereotypes (colour purple) prevealed shoulders 0 - misrepresent- wealthy, attractive ation of and successful other ethnicities - - see themselves as the characters dominant racist ideology. LD White Skin as the ideal attractive, successful and passionate Underrepresentation of black or asian ethnicities in mainstream media was typical for the time period. Media Language: social media #this girican ✓ encouragement Share positive experiences community Lottery funded K sport england < #thisgirlcan < A inclusive helps tagline standout choice and size of & white typography size message is more important than brand typical aim to change behavior mid shot K energy emphasises the model's loody language t dancing enjoyement hot ✓ ↑ dirty "Sweating like a pig" ✓ simile unhatractive neutralised by &" feeling like a fox™ feeling attractive and energetic ) makes you feel good funded advert f National lottery and Sport England Logos doesn't matter how you look doing sport awareness campaign Sweating like a pig, feeling like a fox. THIS GIRL CAN show off the ability of women in sports of to change uk behavior 2015 bright colour for costume confidence boldnes what TGC Wa the audience. understand sport mak you feel tank top and legging! verisimilitude (real or true) L excersice clasi working har positive V message This Girl Can logo ↓ part of a campaign I model in •the foreground (confidence nero of narrati encourage other independence dancers in ✓ background со sweaty nair lik and skin getting L fit women recogniseable 2 community supporting her quest to fithei! & cohesiveness Re acc across Platform! WC ar sp TI n G r dence I want ence to nd gs + e) ard 1 Sting Elence A ative ney 1 S Representation: . Males accesible → not represented → target audience was womenF Females • rebalance historical over-representation. of men in mainstream sports media women in main image LA Confident, proudl and independient women can identify with Ethnicity average body • lazy stereotype •Unrealistic beauty ideals. au body shapes and sizes doing Sport (in manifesto) although she is showing arms and This Girl Can Brand Shoulders she isn't sexvalised or subjected to the Male Gate. (by the camera) name Cp "girl" has negative connotations - throw like a girl" 4 mocks people 4 girls can't do sports 1 Conforms to modern ideas of women. •Subverts historica. Stereotypes. LP Underrepresented. in sports media La few opportunities to female athletes plays on the stereotype → brand name constructs it as false. - White in this advert attractive dynamic and enthusiastic main model aged (25-35) Optimistic, positive representation older model (45+) of youth → persuades women in background target audience of all ages. 60+ and 16-25 see themselves in characters Age, "Girl "associated with younger females → older women may feel disconnected from the campaig ---- 7 2015 message reachess au female audience whole campaign features diverse range of ethnicities white ethnicities continue to dominate mainstream. media representations Media Language: long running trusted brand Kestablished magazme popular success Strapline "celebrating. 24 years at the top! positively excirement Critrsising Society - Feminist message magazmi freminist tripler "Objectified, sexvalised, mocked capital letter angry colour red shouting full stops ← >maturity serrous nero character the costume of the whire Strapless ball gown white moral) i goodness, special elegance, occasion professional, Successful reliable anger K Colour red serious bold NOVEMBER 2015 £3 CELEBRATING 24 YEARS AT THE TOP! confidence FAILED BY FEMINISM HAVE WE FALLEN THROUGH THE CRACKS? rhetorical question enigma OBJECTIF SEXUALIS D MOCKED. Black Women's Bodies Examined HOW FAR WOULD YOU GO TO BE BEAUTIFUL? bold confidence Noomie has one hand on her hips and is looking. directly at the camera. ↓ serious & PRODE 2015 intimidating audreny anchorage text of Naomie Harri) Stands out PRIDEMAGAZINE.COM inspires and empowers convergence women THE WIG REVOLUTION IS HERE! ways to heat up those Winter nights SNAUME HARRIS Bond And Beyond FOM ON HARLEY STREET wants the to buy the magazin hero → power pol online easy access younge audienc increases prof advertising revenue →Coverline creare ✓an enigme what are the ✓ 7 ways establishes age of the audiena Have we fallen through the Cracks?? Black Britis Women James intertexual Bond reference Ref con appeals to Bond fans I Naomie acted in the film. no "t an the DO dc 4 t W ipf LD M rence ver pale nce online agazine unger lovence Tofa ng et nigma 7 Men en Representation: community Ethnicity normal upbring → easier for readers to aspire to be like her "the face of this new Black Britain, outgoing, confident and ambitious, whilst still maintaining pride in their culture and origins. beauty ideaus Î Successful, black, British cover star as the dominant image ↓ La role moge, someone from. a Pride readers community Naomie Harris was roused in a single- parent household coming from a Working Class background FGM ↑ Issues Gender Femininity. be beautiful body image + Consumerism Le room for improvement doesn't change with shin colour "Sexualised Objectified. Mocked they could and should look better and would beg judged on their appearance Shock on Such issues 7 •women are nowever seen as confident + powerful. female lifestyle magazine 1- I women at the centre 1 _T exclamation "FGM ON HARLEY STREET! Harris is attractive and slim Struggle for women to be Successful and look good "How far would you go to be beautiful readers can't naturally "FGM ON HARLEY STREET!" ↑ beauty + body image • brave move to include the topic on the cover of a popular lifestyle magazine L serious topic BUNDANS happening in London • for some people, the practive is more about aesthetics than religion, Culture or tradition.. engage with the target aucuence as, for them, the idea that some women are paying for FGM at expensive CliniUS is shocking Media Language: stands out connotes danger bull red eyes encourages audience to buy the magazine dominant ↑ confident direct address of the eyes R ↓ ↓ leading the narrative serious strength energy 1 masculinity bull tattoo a tartoo! rs forever) comitted to strength past in wrestling anchorage of "The Rock" 100 draws in the audience 7 red font contains a bou appears to the rock fans. Strength ^ strength masculinity ✓ the am Clear cohesive steel bar under JULY 2016 danger SPECIAL ISSUE! MIND, BODY & MASCULINITY HERD WORSHIP GO BRITISH Man Up! How to be a man in 2016 It's not as hard as you think) WORLD EXCEISDE 2016 mind mental health K triplet "mind, body and masculinity! masculine trait ↑ ^ Strips away emotion. red, black and white colour palleter associated with body builders. sponosexual awareness The ROCK! How Dwayne Johnson became Hollywood's most bankable star Photographer GG y Gavin Bond Stryby Paul Henderson The essential wellness gadgets Your ideal each watch The best for under £300 PLUS! THE EXTRAORDINARY TRUTH BEHIND THE VIOLA BEACH TRAGEDY The Style Manual GQ's rebooted fashion guide NEW SECTION enigma answers to tragic story not just tragedy 7 positivity extrastory → death ↑ r Coverline informs audience not as important "mind, body & Sovi masculinity is more important encouraging K coverline "How 2 to be a man", reassurance Simple and easy to use teach masculinity wealthy audience ↑ coverline "essenticl → wellness gadgets", enigma ABC1s what the L essential gadget are? care about their health puff focusing on fashion metrasexual ↓ focus on clothe Style not about limited, coverline "world Re physrceu appearance exclusive I only one in the world weauthy N beach watch V r pc Jo H . dy y & Sovi" nity mportant ne "How man", wrance and To use ity ence entic naz 2 adgets health at ace Representation: aspiring a Ethnicity mainstream Culture. paid black actors have historically been always less than their white counterparts. Johnson is one of the most bankable Hollywood Stars - large success encouragement ↓ 1 large achievement powerful ㅈ Gender-males Strong • hugely successful black cover star CDwayne Johnson) is halfs amoan and half African American) Llarge hollywood star LE inspires people of the same community+ ethnic group. dominan muscular social, cultural) Cand politicals . The use of Johnson's iconic bicep with it's Branama bull tattoo reinforces the stereotype of hyper masculinity "Beach watch "r-- 7 Dwayne Johnson as the cover star 4 The ROCK sponosexuals ✓ metroseauaus 4 fashion mention in magazine. Societal expectations --- wealth health, what and strength "have it au 4 Johnson epitomizes all three 4 "Wewness gadgets" Consumerism a "ideal beatch watch" → "How Dwayne Johnson became Hollywood's most bankable star" 4 he brings in lot's of revenue for capitalist ideology body image d film companies - capitalist ideology. (doesn't change ↳ to be successful you must be wealthy. with gender) •similar to female magazines How to beaman in 2016: how to look good Media language: ✓ South East Asia generic convention of spy thriller professionalism. power 1 E patriarchal social norms 1970s ↑ Costume of the suit Suits are a trade mark of the Jame! Bond character Starappeal 011 crisis K F highlights the y Z rule & unique seling Pornt of Roger Moore 1973 Cexplosions and power stations d action and excitement name of the film is the last thing we see exotic location lan Fleming ✓ Intertexual reference to the writer of the origmal books reflects 19705 craze for martial arrs films ROGER MOORE JAMES BOND 0077 E LONGS THE MAN Confident WITH THE GOLDEN GUN" ORISTOPHER LEE-BRITT DLANDITTEN) DATMA creares an enigma whors the man ? Yamu central positioning of James Bond ✓ 1974 importance high quality objects of desire T bikini castume direction of au the models eye Male Gaze creates ar enigmay golden gun in the foreground J James is in // people need to danger see the film to find the face of The Man with the Golden Gun mon v production values sexualised ↑ patriarchal Society encourage people to go and See the film. 007 brand logo official film part of the franchise film title "The Man With The Golden Gum" Hollywood production L L au Fed A f 2 2 2 Representation: positions of power au men nave a weapon. → 4 James Bond, Nick Nack, man with the laser and the man with the golden gun. male dominated society. confident, professional → of the 1970s (patriarchy) and powerful 4 prop Choice Bond is an object of female desive James Bond + man with the golden gun have the most power iplargest men on the poster. → hero: costume + central positioning up two women pointing 4 suit frames him as British. or protecting him. spy Males objects of male desire females for a woman to be Successful she must rely on a man Age 0 Cold War underflying tension در race and ethnicity 1 bodies are showcased common in Bond films below + behind dominant man ^ women are lesser than men neither are carrying a weapon •1970s beauty ideals. I women are slim with long hour. •strength female liberation. women protecting the man 1 > - 0 majority are white 11 the optimistic and positive representation of youth reflects the dominant. representations in Hollywood at the time. -- young to middle-aged models (25-40) L attractive, successful and passionate Nick Nack+ central martial artists are Asian. actor playing Nick Nack was white frend 4 nick hack cheap trinket no importance. → white characters in hero roles and BAME characters in villain roles reflects the dominant racist ideology of the 1970 West against the East. (misrepresentation Underrepresentation of black or asian ethnicities in mainstream media was typical Media language: hero of this harrative dominant position of James Bond in the foreground encourage James Bond fans to watch. morally good typical formauty red carnation K Love interest y fight scena appears like a wound White dinner ласнет professional wecuthy 7 trademark connotes A ghost mystery In plot k direct address and independence 1 Spectre film title action q anema Spy name Use of word 007 adventure official James intu Bond franchise star quality ↑ appeal to fans & Daniel Craig as main role encourage mass audiences to see it nero Conventional for spy Thriller T 47 official production villain SPECTRE 0075 COMING SOON intertexual reference appeals to Fleming character in a skull mask in the background ✓ Fani danger and uncertainty encourage audiences to watch film Ian Flemng ↓ writer of original books contrast with close ✓ up villain in Back groung Mexican Day of the Dead exotic location ✓ death Coming soon Conventional positioning 7 with a silencer f tight choice of a scen gun repeated inclusion of the 007 brang logo official film Hollywood and part production deadly spy high ✓ quality film ← wign vaue + quality → Choice and site of franchise of gold typography, ↓ stands out Tuxury associate with Band Re billing block long shot for Bena recognises big actors writerst producer pia ļ Language + costume ce Confident body th L Day 8 ncer gni Ocen usion and 2 film t Chise y hyj out d S -S Representation: position of Males power nero • vulnerable → red carnation 2 white costume LD bullet wound what happens in the film. central position • man in background male → bowler hat British Spy w typically worn by men in society and historically during Day of the Dead celebrations. played by men · deadly · Skull mask → villain m • Sinister • lack of identify creates an enigma encourages people to watch 4 black costume the film to discover who he is. mystery and death. Females 40s Anal Dibe M James Bonds pose, eye contact → and weapon, costume + props Confident, professional + powerful. → male dominated narratives of James Bond films. 2015 focus on the main hero Bond Using women would reduce appear f not represented. • historically posters for James Bond films have represented women as objects of male desire. (SUIT)A → attractive, dynamic (gun) and professional historically typical of respresentations of men in the mainstream media Main race and ethnicity --- Age) • James Bond has always been a character wisdom ✓ cast in this age ground group (40s) experience a - original character of the books character of James Bond is white British. race and ethnicity of the villain is unknown . 0 1 - - The underrepresentation and misrepresentation of black Or aisian ethnicities in mainstream media still occurs. calls for Bond to be played by a Black British or British Asian actor Media Language: 2018 roller skating cartoon graphics appeals to readers interested in Bithels humour educates readers phrase "how to" knowledgeable papel power wearing suits professionalism negative posture stressed powerlesi dominant image F "risk hands on hega y midsnot of politicians wear & demo roured riew of Brexit Tory MPs are failure caption heads in hands anchor the meaning of the picture/ from Bresit / Supporters meeting trustworthy ✓ How to stay fit for the rest of your life O the word Gaurdian parent audience figure rely or FROM PROJECT TEAR TO PROJECT PROSPER marco negotiations maded economy Mps peel main headline 1 awful Jaguar chief warns May: thousands of jobs at risk from your Brexit tactics Larry Elliott The great crash could happen again negatively use of the label affect the "right wing "V the EU" masthead denoted in lowercar + unique The Guardian left wing Quarance independent reports on Brekid negative or portti for UK UK businesses connotes Brexit may cause untold damage to UK businesses not all negative unusual for broadshee A B mạng The Gaua standow 12 September 2008 4U. unconventional newspaper LP ( positioning of ・no masthead dc on the right O unconven -tional unique ✓ variety Dairy food may protect the heart, study finds, Dairy facts ↓ the villain describe Orban there 0 Orbán v the EU Rightwing Hungarian PM defiant over sanction threat World Page 18+ dairy secondary Story price of £2.00 reader, cure hran eamen ABC1s Asentour educational large amount of text high v reading ability RE po Conventional red U byling front pag ya politics and health "Study" and "heart" important shee w Representation: left wing, remain viewpoint risking jobs" Brexit → 100k defeated Contrasts slogan behind them cuper Clueless Eng of headline suggests may & doesn't know what she's doing Orbán's conflict with the EU a CLO ght inept and useless ANDLODOM the choice of the main cover stories. represent Brexit as dangerous for the economy and perhaps the cause of future finantial crash. politicians Useless Omission (exclusion) of positive. Brexit stories reinforces the target audiences beliefs. "EU is a positive organisation LUK is foolish to leave Abroadsheet + tabloid. in both left wing and right wing Le main image of the dejected a male MPS with their heads. in their hands. EPoliticians front page is k reinforcing the stereotype that the Conservatives are inept and out of touch with reality. → · exposing their weakness mocking their decisions C misrepresentation this portrayal of the most. powerful people in the country offers audiences a reason to suppor a soft- -brexit ' fitness cartoon in top left corner lack of female representation in the images on front a "Jaguar chief warns May" (Theresa May) prime minister negotiating Brexit Women ✓ historical stereotypes of women needing to keep fit to look good and that women are 'weak' and need. to be advised by men. ----- under represented Ethnicity mainly white polititians There is also a lack of represen- tation when it comes to ethnicity ✓ • lack of diversity that is seen within British politics. WEDN Media language: typical for tabloids red and white 7 ✓masthead → connotes the 'englishness' of the papel Them" MPs Stand first ✓ we say to them ↓ a people) leyou side Powerful authorative threatening phrases like "peace deal and "Knife reage" in copy live a war (drama dramatic + exciting complex issue Co headline "Great Britain or Great Betrayal emotive / CZDE ! vote for dramatic Britain binary Wa or Betray > (red top) rotyer or ideaursed lawr breakers ✓ The sun is gotog to make Britula better Strapline "Fora Greater Britan" 7 reading age large images, small amount of Copy I simple headlines escapism conventional appealing/ ↑ positive Y for tabloids at patriotic luscious green countrysid THE Sun FOR A GREAT BRITAIN "25p checuper 25P LESS THAN THE betraying England not the case demoratic right to chose 2018 cheap price C2DE 7 cheap price "Sop" cheaper than ✓ the daily mirro competitive tablora choice and size of white vita typography fupper сан important As MPs vote on Brexit today, we say to them: You have a choice.... GREAT BRITAIN OR GREAT BETRAYAL headline Stands out ← Sün SAYS nationalis PUTIONS MA pride montage of British RE iconograpny government have previous let people down money + job! immigration rise V Brexit may Solve problem Spitfires; howe of parliament, mini cooper, ston nen ge, the shad ved double deche fish and che Southem areas of A Britain are traditio - Most of the image representation hally conservative based in the south a Soft-Brexit would ruin Leave voters ✓ own cartion 7 Of The Sun the perfection The Sun's Poor reputation in voted remain Northerly area. ↑ TV B ( 11 Housesot parlia the shard, red very little in Scotland or Irelang double dechert E P² ↓ han Urror brau ize - vital пуд cate nt alis. sm↑ phy ni) TOUS) e ↓ Obr tion ej + d ♥ Representation: political allegiance to the conservative party → The sun does not support the EU LD Hard Brexit viewpoint nationalist. →valves Brexit ✓ 0 The sun is representing Brexit as the best option for Britain and offering the notion that a Hard Brexit is the best option for the people of Britain --- ---- montage of different British cultural tradition ✓ > proud LP fish'n'chips+ LOCK Ness Monster Britain reinforcing stereotypes. Strong support for Brexit For a Greater Britain' "The Sun says. L1 5 World War TwO Red arrow → patriotic nature of the reader Preminds them of past victories with. other European countries Post Brexit 7 Landmarks →. economic force of the UK - The shard) Confidence in the economic state. rolling hills 4 sheep grazing ancient history → LOCK Ness Monster, and folklore → Stonehenge that Britain • wealth of agricultural land < has to offer Y ↳ no need for foreign imports. • design and manufacturing capabilities of Britain LP Mini Cooper La London Bus Houses of Parliament democratic landscape that the UKs politics is built on ironic as The sun is using front page to persuade votes of MPs Windsor Castle represents the Royal Family and Could link back to a time of the British Empire. Stereotypical elements of British identity foreign tourists may expect if the MPs don't vote for a Hard Brexit then it's not celebrating or protecting South of England 'betraying' Britain. •one Northern Landmark (Angel of the North no representation of Scotland or Northern Ireland except for Lock Ness WW2 The sun has a on clearer definition of what makes Britain greater than others, readers should trust its vision -- DE - -- --- - -1 EDNES