Research and Supporting Materials
Solid supporting materials are what separate amateur presentations from professional ones. You need evidence, examples, and expert backing to make your points credible and memorable.
Primary research means gathering your own original information through surveys, interviews, or observations. Secondary research involves consulting existing sources, but be smart about it - prioritise credible, current sources from respected organisations and experts in the field.
Statistics can be powerful when used right - but always explain what they mean and why they matter. Expert testimony adds serious credibility to your arguments, while examples and illustrations help audiences understand complex ideas. Visual aids can enhance understanding, but they should supplement your speech, not replace it.
Source evaluation is crucial - check for credibility, accuracy, balance, and currency. If something seems too good to be true or perfectly supports your argument, double-check it through multiple reliable sources.
Research tip: Aim for quality over quantity - three excellent sources beat twenty dodgy ones every time!