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Social Influence A01 Social change SOCIAL INFLUENCE AND SOCIAL CHANGE The special role of minority influence Steps in how minority influence creates social change (African-American civil rights movement): 1. Drawing attention - civil rights marches due to segregation 2. Consistency - lots of marches and people, remained consistent with message 3. Deeper processing - people who previously accepted issue began to think 4. The augmentation principle - incidents where people risked their lives 5. The snowball effect - Martin Luther King got attention from US government, Civil Rights Act passed which prohibited discrimination 6. Social cryptomnesia - social change occurred, but some people have no memory of it occurring Lessons from conformity research Minority changing opinion breaks power of majority - able to lead to social change Social change is encouraged by drawing attention to actions of the majority Lessons from obedience research A03 Paper 1 Milgram's research demonstrates importance of disobedient role models Zimbardo (2007) suggested obedience can create social change through gradual commitment - when a small instruction is obeyed, it is hard to resist a bigger one Evaluation Research support for normative influences Nolan et al. (2008) completed a study that showed conformity can lead to social change through normative social influence Minority influence is only indirectly effective Social changes happen slowly Nemeth (1986) argues effects of minority are likely to be mostly indirect and delayed...
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Alternative transcript:
- indirect as majority is influenced on matters only related to issue at hand Role of deeper processing Moscovici argues minority and majority influences involve different cognitive processes - individuals think more deeply with minority influence Mackie (1987) believes majority influence involves deeper processing as you have to think long and hard about why you have a different view to the majority Social Influence Paper 1 Barriers to social change Bashir et al. (2013) investigated why people resist social change, even when they agree it is necessary - they found people do not want to be associated with the minority Methodological issues There are criticisms about the methodologies used in the studies by Moscovici, Asch, and Milgram
Social influence and social change
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Psychology - Social Influence
Psychology - Social Influence
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SOCIAL INFLUENCE A-Level revision notes
whole topic of social influence
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AQA Psychology A-level, Social influence, Essay 10: Describe and evaluate the role of social influence processes in social change.
This is a model essay, that should hopefully help students gain the appropriate knowledge and expertise to be able to write essays, in practice for their exams. Please note Cali in the essay is a shortened form of California.
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Social influence summary notes
Condensed notes for psychology: social influence. Exam board is AQA A Level psychology
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AQA Psychology A-level, Social influence, Describe and evaluate research into minority influence.
This is a model essay, that should hopefully help students gain the appropriate knowledge and expertise to be able to write essays, in practice for their exams.
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Minority Influence
A-Level notes on Minoriy Influence. A01+A03
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minority influence - AO1/AO3
Psychology AQA - social influence - research into minority influence - AO1/AO3
Social Influence A01 Social change SOCIAL INFLUENCE AND SOCIAL CHANGE The special role of minority influence Steps in how minority influence creates social change (African-American civil rights movement): 1. Drawing attention - civil rights marches due to segregation 2. Consistency - lots of marches and people, remained consistent with message 3. Deeper processing - people who previously accepted issue began to think 4. The augmentation principle - incidents where people risked their lives 5. The snowball effect - Martin Luther King got attention from US government, Civil Rights Act passed which prohibited discrimination 6. Social cryptomnesia - social change occurred, but some people have no memory of it occurring Lessons from conformity research Minority changing opinion breaks power of majority - able to lead to social change Social change is encouraged by drawing attention to actions of the majority Lessons from obedience research A03 Paper 1 Milgram's research demonstrates importance of disobedient role models Zimbardo (2007) suggested obedience can create social change through gradual commitment - when a small instruction is obeyed, it is hard to resist a bigger one Evaluation Research support for normative influences Nolan et al. (2008) completed a study that showed conformity can lead to social change through normative social influence Minority influence is only indirectly effective Social changes happen slowly Nemeth (1986) argues effects of minority are likely to be mostly indirect and delayed...
Social Influence A01 Social change SOCIAL INFLUENCE AND SOCIAL CHANGE The special role of minority influence Steps in how minority influence creates social change (African-American civil rights movement): 1. Drawing attention - civil rights marches due to segregation 2. Consistency - lots of marches and people, remained consistent with message 3. Deeper processing - people who previously accepted issue began to think 4. The augmentation principle - incidents where people risked their lives 5. The snowball effect - Martin Luther King got attention from US government, Civil Rights Act passed which prohibited discrimination 6. Social cryptomnesia - social change occurred, but some people have no memory of it occurring Lessons from conformity research Minority changing opinion breaks power of majority - able to lead to social change Social change is encouraged by drawing attention to actions of the majority Lessons from obedience research A03 Paper 1 Milgram's research demonstrates importance of disobedient role models Zimbardo (2007) suggested obedience can create social change through gradual commitment - when a small instruction is obeyed, it is hard to resist a bigger one Evaluation Research support for normative influences Nolan et al. (2008) completed a study that showed conformity can lead to social change through normative social influence Minority influence is only indirectly effective Social changes happen slowly Nemeth (1986) argues effects of minority are likely to be mostly indirect and delayed...
Can't find what you're looking for? Explore other subjects.
Knowunity is the # 1 ranked education app in five European countries
Knowunity was a featured story by Apple and has consistently topped the app store charts within the education category in Germany, Italy, Poland, Switzerland and United Kingdom. Join Knowunity today and help millions of students around the world.
Still not sure? Look at what your fellow peers are saying...
iOS User
I love this app so much [...] I recommend Knowunity to everyone!!! I went from a C to an A with it :D
Stefan S, iOS User
The application is very simple and well designed. So far I have found what I was looking for :D
SuSSan, iOS User
Love this App ❤️, I use it basically all the time whenever I'm studying
Alternative transcript:
- indirect as majority is influenced on matters only related to issue at hand Role of deeper processing Moscovici argues minority and majority influences involve different cognitive processes - individuals think more deeply with minority influence Mackie (1987) believes majority influence involves deeper processing as you have to think long and hard about why you have a different view to the majority Social Influence Paper 1 Barriers to social change Bashir et al. (2013) investigated why people resist social change, even when they agree it is necessary - they found people do not want to be associated with the minority Methodological issues There are criticisms about the methodologies used in the studies by Moscovici, Asch, and Milgram