Social Learning Theory explains how individuals learn through observation and imitation, with Albert Bandura's groundbreaking research demonstrating the importance of both direct and vicarious learning experiences.
Key points:
- Introduces four key mediational processes: attention, retention, motor reproduction, and motivation
- Features the landmark Bobo doll experiment demonstrating observational learning
- Emphasizes the role of identification and modeling in learning behaviors
- Highlights both live and symbolic role models in learning
- Demonstrates the impact of vicarious reinforcement and punishment