Cultural Diffusion and Change
Think about how quickly a new slang word can spread through your school - that's contagious diffusion in action! It spreads virally from person to person, just like a meme going viral on social media.
Hierarchical diffusion works differently - it spreads from people with influence or status first. When celebrities start a fashion trend that then reaches regular people, that's hierarchical diffusion at work.
Sometimes cultures change as they spread. Stimulus diffusion happens when an idea travels from its hearth (origin point) but gets adapted along the way - like how McDonald's serves rice burgers in Asia instead of just regular buns.
Relocation diffusion occurs when people move and bring their culture with them, whilst expansion diffusion spreads to new places while keeping the original location strong. When people encounter new cultures, they might experience assimilation (completely adopting the new culture), acculturation (adapting some traits whilst keeping their own), or syncretism (blending cultures together).
Quick Tip: Remember that folk culture comes from small, local groups, while popular culture spreads from developed countries to large populations - think local Morris dancing versus global pop music!



























