Download in
Google Play
Personality
Consciousness
Research methods in psychology
Human development
Abnormal psychology
Sensation and perception
Overview
Learning and memory
Biological bases of behavior
Ethical issues in psychology
Motivation and emotion
Introduction to psychology
Cognition and intelligence
Social psychology
Show all topics
12/20/2022
218
12
Share
Save
Sign up
Access to all documents
Join milions of students
Improve your grades
By signing up you accept Terms of Service and Privacy Policy
Sign up
Access to all documents
Join milions of students
Improve your grades
By signing up you accept Terms of Service and Privacy Policy
Keywords Conglomerate: A media conglomerate are companies that own a large number of companies in various mass media such as TV, radio,publishing, mo vies and the internet. Subsidiary: a company owned by another company Synergy: when a company creates a brand that can be used across different media products and platforms Horizontal integration: The process of acquiring/merging with competitors, leading to industry consolidation vertical integration:When a company owns different businesses in the same chain of production and distribution. PLOT OUTLINE OF BLACK WIDOW Natasha Romanoff, aka Black Widow, confronts the darker parts of her story when a dangerous conspiracy with ties to her past arises. Pursued by a force that will stop at nothing to bring her down, Natasha must deal with her history as a spy, and the broken relationships left in her wake long before she became an Avenger. KEY INFORMATION ABOUT DISNEY A media conglomerate um LIVE! Marvel is its subsidiary company WALT DISNEY 201 MEDIA GCSE CSP: BLACK WIDOW CHANNEL The War Disney Studios SEARCHLIGHT shop Disney abc studios Aladdin Blue Sky FX MARVEL DISNEY DISNEY JUSTIN THE LION KING ff FREEFORM DISNEY PIXAR CEO CRAPHIC WALT Disney World. DISNEYLAND DiSNEY CRUISE LINE Suntor MARVEL STUDIOS NATIONAL Sear 21ST CENTURY ONICE FOX PRODUCTION OF BLACK WIDOW An example of a hollywood blockbuster. film is 24th entry in the MCU and the first in "phase 4" of the series. significant because it's the first mcu movie to have a female director(cate shortland) and the second to be focused on a female character .Showing marvels attempts to engage on more diverse filmmaking.Budget $200 million USD. MARKETING OF BLACK WIDOW 360° marketing →Merchandise →traditional advertising (posters,trailers) →intertextuality Kept showing (shows/cartoons)...
Average App Rating
Students use Knowunity
In Education App Charts in 11 Countries
Students uploaded study notes
iOS User
Stefan S, iOS User
SuSSan, iOS User
trailers and not →sponsorships →social media →merchandise the movie DISTRIBUTION OF BLACK WIDOW Covid 19 left fans disinterested and bored ISSUES Why did marvel do 360° marketing? Profit needed to be made to cover revenue Due to covid19 marvel distributed black widow digitally and traditionally simultaneously, attempting to gather as much profit as possible. COVID19 -this delayed the distribution process, making marvel go to extreme lengths to promote the movie in every way possible to keep the audience engaged Being simultaneously released -because of black widow being simultaneously released on cinema & disney+, the box office revenue was very low and scarlett johansson couldn't get the amount she was promised and therefore sued marvel. Keywords Film franchise: A series of films with multi picture stories, often including some of the same characters with a continued storyline. Blockbuster: A major studio movie made with a large budget & involves a franchise. Extremely Popular & burning in a lot of money. Big stars. Star power: where an actor brings media attention just by being in it. It helps a film company to secure investment,secure distribution & garner media attention. Director power:Where the director is very well knows and brings media attention just by being in it. marketing the activities & strategies filmmakers use to promote & bring in audiences for their films. PLOT OUTLINE OF BLACK WIDOW DURCER DOND KLED CHIOMERKON THE H Boo akik D 00 1'11*00000000 MEDIA GCSE CSP: BLACK WIDOW OF 1080 O OO 00001 OO OOO DHI DOOI PRODUCTION OF BLACK WIDOW FO Obo A Map of the Walt Disney Com The Companies Disney Owns MARKETING OF BLACK WIDOW Identifying the gender gap within the market Linking it with a similar #me2 movement. How did marvel attempt to gain a larger audience? ISSUES Most of the cast is female DISTRIBUTION OF BLACK WIDOW Lead director is female & protagonist is female The plot is on female empowerment Successful move of representation