- Types of Interference: Proactive Interference (PI) and Retroactive Interference (RI) affect memory
- Research on Effects of Similarity: McGeoch and McDonald (1931) found interference strongest when memories are similar
- Explanation of the Effects: Interference theory explains difficulty storing new similar information and overwriting previous similar memories
- Strengths and Limitations: Interference theory explains forgetting in long-term memory but lacks support from drug studies
- Interference and Cues: Interference can cause temporary loss of accessibility, but can be overcome by using cues
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